Social Imagination
Social imagination offers a disruptive perspective, a new organization of meaning, revealing new possibilities, roles, and relations through which products or systems can actively participate in shared human experience.
We apply imagination as strategic, transformative energy to reframe design situations toward the human dimension, seeking meaning in the new context of needs, values, and relations.
We are in a moment when we need to continue learning new things and new ways how to put this world back together, in equitable and resilient ways.
Learning by imagining that things could be different when we re-prioritize human values and intentions embedded in objects, technology, material and social context.We need a concept that not only addresses the physical and embodied characteristics of the tangible but also could capture social properties, ethics, aesthetics, and cultural traits.
Social imagination is the most advanced design process we have to start putting this world back together in equitable and resilient ways.